Monday, August 31, 2020

Why Do SEO Forecasting Models Keep Failing Us? via @seomonitor

Here's how agencies can take a thorough look at SEO forecasting and better communicate to clients how an SEO goal can impact their business.

The post Why Do SEO Forecasting Models Keep Failing Us? via @seomonitor appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13847361/376936
via SEO Biz Marketing

Here's how agencies can take a thorough look at SEO forecasting and better communicate to clients how an SEO goal can impact their business.

The post Why Do SEO Forecasting Models Keep Failing Us? via @seomonitor appeared first on Search Engine Journal.

Pinterest Tests Product Ratings, “Best Seller” Labels, More via @MattGSouthern

Pinterest is currently testing a number of new shopping features designed to draw more attention to products pins.

The post Pinterest Tests Product Ratings, “Best Seller” Labels, More via @MattGSouthern appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13847248/379472
via SEO Biz Marketing

Pinterest is currently testing a number of new shopping features designed to draw more attention to products pins.

The post Pinterest Tests Product Ratings, “Best Seller” Labels, More via @MattGSouthern appeared first on Search Engine Journal.

2020 Local Voice Search Ranking Factors [STUDY] via @MattGSouthern

As 58% of voice search users employ it to run local business queries, a new study looks at factors that go into ranking the results.

The post 2020 Local Voice Search Ranking Factors [STUDY] via @MattGSouthern appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13847115/379465
via SEO Biz Marketing

As 58% of voice search users employ it to run local business queries, a new study looks at factors that go into ranking the results.

The post 2020 Local Voice Search Ranking Factors [STUDY] via @MattGSouthern appeared first on Search Engine Journal.

Google Shows “Licensable” Badges in Image Search Results via @MattGSouthern

Google is now displaying a “Licensable” badge in image search results on photos that can be purchased for legal use on other websites.

The post Google Shows “Licensable” Badges in Image Search Results via @MattGSouthern appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13846657/379421
via SEO Biz Marketing

Google is now displaying a “Licensable” badge in image search results on photos that can be purchased for legal use on other websites.

The post Google Shows “Licensable” Badges in Image Search Results via @MattGSouthern appeared first on Search Engine Journal.

Google Removes ‘Labeled for Reuse’ Options from Image Search Tools via @karenneicy

Google has removed both the Labeled for Reuse and Labeled for Reuse with Modification' features from its image search tools.

The post Google Removes ‘Labeled for Reuse’ Options from Image Search Tools via @karenneicy appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13846613/379394
via SEO Biz Marketing

Google has removed both the Labeled for Reuse and Labeled for Reuse with Modification' features from its image search tools.

The post Google Removes ‘Labeled for Reuse’ Options from Image Search Tools via @karenneicy appeared first on Search Engine Journal.

Google Announces Home Activities Rich Results via @martinibuster

Google announced a new Home Activities Rich Results. Currently triggered by fitness related queries on mobile.

The post Google Announces Home Activities Rich Results via @martinibuster appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13846371/379364
via SEO Biz Marketing

Google announced a new Home Activities Rich Results. Currently triggered by fitness related queries on mobile.

The post Google Announces Home Activities Rich Results via @martinibuster appeared first on Search Engine Journal.

A Personalized Entity Repository in the Knowledge Graph via @bill_slawski

Google introduces a personalized entity repository, similar to a user-specific knowedge graph to predict actions and suggestions for users of Google.

The post A Personalized Entity Repository in the Knowledge Graph via @bill_slawski appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13846289/379043
via SEO Biz Marketing

Google introduces a personalized entity repository, similar to a user-specific knowedge graph to predict actions and suggestions for users of Google.

The post A Personalized Entity Repository in the Knowledge Graph via @bill_slawski appeared first on Search Engine Journal.

How to Create Paid Search Offers That Are Actually Profitable via @amyppc

Need to create paid search offers that don't just convert, but sell? This step-by-step process gives you the structure to maximize profits.

The post How to Create Paid Search Offers That Are Actually Profitable via @amyppc appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13846135/378183
via SEO Biz Marketing

Need to create paid search offers that don't just convert, but sell? This step-by-step process gives you the structure to maximize profits.

The post How to Create Paid Search Offers That Are Actually Profitable via @amyppc appeared first on Search Engine Journal.

How Do Algorithms Work? A Basic Primer for Non-Marketers via @CarolynLyden

Many people are suspicious of information they find online, but a very basic understanding of how algorithms and machine learning work can help.

The post How Do Algorithms Work? A Basic Primer for Non-Marketers via @CarolynLyden appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13845912/378978
via SEO Biz Marketing

Many people are suspicious of information they find online, but a very basic understanding of how algorithms and machine learning work can help.

The post How Do Algorithms Work? A Basic Primer for Non-Marketers via @CarolynLyden appeared first on Search Engine Journal.

Internal Linking: How to Unlock Your Site’s Hidden Potential [Webinar] via @brentcsutoras

Join this webinar and learn how to identify internal link optimization opportunities that can elevate your organic presence to the next level.

The post Internal Linking: How to Unlock Your Site’s Hidden Potential [Webinar] via @brentcsutoras appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13845858/379198
via SEO Biz Marketing

Join this webinar and learn how to identify internal link optimization opportunities that can elevate your organic presence to the next level.

The post Internal Linking: How to Unlock Your Site’s Hidden Potential [Webinar] via @brentcsutoras appeared first on Search Engine Journal.

AdSense Reporting Changed: Only 3 Years of Data Available via @martinibuster

AdSense removed reporting data that is older than three years. This is how to download your data before it's gone.

The post AdSense Reporting Changed: Only 3 Years of Data Available via @martinibuster appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13845362/379321
via SEO Biz Marketing

AdSense removed reporting data that is older than three years. This is how to download your data before it's gone.

The post AdSense Reporting Changed: Only 3 Years of Data Available via @martinibuster appeared first on Search Engine Journal.

Sunday, August 30, 2020

Instagram Carousels Are the Most Engaging Post Type [STUDY] via @MattGSouthern

A recent study finds posts on Instagram are likely to be more successful if they contain a carousel, versus a single photo or video.

The post Instagram Carousels Are the Most Engaging Post Type [STUDY] via @MattGSouthern appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13844979/379311
via SEO Biz Marketing

A recent study finds posts on Instagram are likely to be more successful if they contain a carousel, versus a single photo or video.

The post Instagram Carousels Are the Most Engaging Post Type [STUDY] via @MattGSouthern appeared first on Search Engine Journal.

Advertising for Cavemen: Exploring the Psychology of PPC Ad Copy via @brentcsutoras

Discover how centuries-old human psychology principles can be remixed for proven success with today's paid search customers.

The post Advertising for Cavemen: Exploring the Psychology of PPC Ad Copy via @brentcsutoras appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13844473/379217
via SEO Biz Marketing

Discover how centuries-old human psychology principles can be remixed for proven success with today's paid search customers.

The post Advertising for Cavemen: Exploring the Psychology of PPC Ad Copy via @brentcsutoras appeared first on Search Engine Journal.

The 4 Pillars of Enterprise SEO Success via @SEOGoddess

Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.

The post The 4 Pillars of Enterprise SEO Success via @SEOGoddess appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13844361/pillars-of-success
via SEO Biz Marketing

Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.

The post The 4 Pillars of Enterprise SEO Success via @SEOGoddess appeared first on Search Engine Journal.

Saturday, August 29, 2020

Top 5 Challenges of Enterprise SEO via @SEOGoddess

Enterprise SEO poses many unique and large challenges. Learn all about five big challenges you will face when working in an enterprise environment.

The post Top 5 Challenges of Enterprise SEO via @SEOGoddess appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13843074/top-challenges
via SEO Biz Marketing

Enterprise SEO poses many unique and large challenges. Learn all about five big challenges you will face when working in an enterprise environment.

The post Top 5 Challenges of Enterprise SEO via @SEOGoddess appeared first on Search Engine Journal.

Friday, August 28, 2020

Structured Data Explained for Beginners: A Simple Guide via @martinibuster

Learn what structured data is, what its purpose is, how Google uses it, why you should use it, and how it can help your SEO.

The post Structured Data Explained for Beginners: A Simple Guide via @martinibuster appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13841269/379148
via SEO Biz Marketing

Learn what structured data is, what its purpose is, how Google uses it, why you should use it, and how it can help your SEO.

The post Structured Data Explained for Beginners: A Simple Guide via @martinibuster appeared first on Search Engine Journal.

Expanded Ecommerce on Facebook & Instagram & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O'Clock, the team covers new shopping features on Facebook and Instagram, Google career certificate courses, and more.

The post Expanded Ecommerce on Facebook & Instagram & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13841700/379021
via SEO Biz Marketing

This week on Marketing O'Clock, the team covers new shopping features on Facebook and Instagram, Google career certificate courses, and more.

The post Expanded Ecommerce on Facebook & Instagram & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

Has Your Company Reached the Enterprise SEO Level? How to Know via @SEOGoddess

As your SEO career advances, the complexity of the sites you manage will grow. Here's how to know when you've reached enterprise SEO.

The post Has Your Company Reached the Enterprise SEO Level? How to Know via @SEOGoddess appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13841481/341871
via SEO Biz Marketing

As your SEO career advances, the complexity of the sites you manage will grow. Here's how to know when you've reached enterprise SEO.

The post Has Your Company Reached the Enterprise SEO Level? How to Know via @SEOGoddess appeared first on Search Engine Journal.

This is Structured Data via @martinibuster

An easy description of structured data, what it is, what it does and how it can help you.

The post This is Structured Data via @martinibuster appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13841269/379148
via SEO Biz Marketing

An easy description of structured data, what it is, what it does and how it can help you.

The post This is Structured Data via @martinibuster appeared first on Search Engine Journal.

3 Impacts to Social Media in an Election Year (& How to Dodge Them) via @danibeetalks

Here are three metrics impacts to keep an eye on as November 3 approaches, as well as corresponding suggestions to work around the problems.

The post 3 Impacts to Social Media in an Election Year (& How to Dodge Them) via @danibeetalks appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13841201/378847
via SEO Biz Marketing

Here are three metrics impacts to keep an eye on as November 3 approaches, as well as corresponding suggestions to work around the problems.

The post 3 Impacts to Social Media in an Election Year (& How to Dodge Them) via @danibeetalks appeared first on Search Engine Journal.

Thursday, August 27, 2020

Official AMP for WordPress Plugin Updated to Version 2.0 via @MattGSouthern

Version 2.0 of the Official AMP for WordPress plugin is now available and comes with a number of useful features for site owners.

The post Official AMP for WordPress Plugin Updated to Version 2.0 via @MattGSouthern appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13840218/379064
via SEO Biz Marketing

Version 2.0 of the Official AMP for WordPress plugin is now available and comes with a number of useful features for site owners.

The post Official AMP for WordPress Plugin Updated to Version 2.0 via @MattGSouthern appeared first on Search Engine Journal.

Google SEO 101: Site Migrations via @MattGSouthern

Google’s Martin Splitt, and Glenn Gabe of G-Squared Interactive, get together to discuss the most common questions SEOs ask about site migrations.

The post Google SEO 101: Site Migrations via @MattGSouthern appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13839694/378996
via SEO Biz Marketing

Google’s Martin Splitt, and Glenn Gabe of G-Squared Interactive, get together to discuss the most common questions SEOs ask about site migrations.

The post Google SEO 101: Site Migrations via @MattGSouthern appeared first on Search Engine Journal.

The Most Common Way PPC Ad Budget Is Wasted via @SusanEDub

Some Google Ads accounts are doomed from reaching their potential right when they launch. The common culprit? Definitions of a conversion.

The post The Most Common Way PPC Ad Budget Is Wasted via @SusanEDub appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13839145/377880
via SEO Biz Marketing

Some Google Ads accounts are doomed from reaching their potential right when they launch. The common culprit? Definitions of a conversion.

The post The Most Common Way PPC Ad Budget Is Wasted via @SusanEDub appeared first on Search Engine Journal.

Why & How You Should Rethink the Concept of ‘National’ Rankings via @gofishchris

Discover why it's time to rethink national rankings and how we can change the way we utilize rank tracking solutions for better insights.

The post Why & How You Should Rethink the Concept of ‘National’ Rankings via @gofishchris appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13838897/378636
via SEO Biz Marketing

Discover why it's time to rethink national rankings and how we can change the way we utilize rank tracking solutions for better insights.

The post Why & How You Should Rethink the Concept of ‘National’ Rankings via @gofishchris appeared first on Search Engine Journal.

Apple’s iOS 14 Poised to Slash Facebook Audience Network via @SusanEDub

Facebook is proactively announcing iOS 14's impact to app advertisers, and putting mechanisms in place for the future of the placements.

The post Apple’s iOS 14 Poised to Slash Facebook Audience Network via @SusanEDub appeared first on Search Engine Journal.



from BrevardSEO Feed https://feedpress.me/link/13962/13838853/378933
via SEO Biz Marketing

Facebook is proactively announcing iOS 14's impact to app advertisers, and putting mechanisms in place for the future of the placements.

The post Apple’s iOS 14 Poised to Slash Facebook Audience Network via @SusanEDub appeared first on Search Engine Journal.